Schipperke Club of America Bulletin Advertising

The Schipperke Club of America publishes this magazine four (4) times a year. Support the SCA and be up to date on the latest news, wins and photos!

MEMBERS
Members – No charge
All members will automatically receive a PDF file of each issue of the Bulletin unless they have opted out of receiving it.

NON-MEMBERS
Non-Members – No charge
If you are a non-member, you will not receive a copy by email but will be able to view the magazine on the public side of the website.

Please consider joining the Schipperke Club of America. You can find a new member application HERE. If you do not know any SCA members you can always join as an Associate member. Associate members do not require sponsors. In two years you can move up to a Regular membership with 2 sponsors. That gives you time to develop a friendship with several members that would be able to sponsor you.

Bulletin Editor:
Marnie Layng
info@mardeckgraphicdesign.com
613.275.2428

ADVERTISING COSTS & SPECIFICATIONS

Advertising Manager:
Jamie Stanchina
sca.thebulletin@gmail.com

Make Advertising Payments in the SHOP EVERYDAY!

Bulletin Advertising & Content Process

(as of January 2026)

Please note that all text below that is in bold print are changes.

Bulletin Advertising

1. Bulletin Advertising is now available to SCA Members at a member rate, as well as Non-Members (commercial rate).
2. If you wish to purchase either the Front or Back cover, Inside Front or Back cover, Center Pages, or want a preferred placement, you must first check with the Bulletin Advertising Manager, Jaime Stanchina sca.thebulletin@gmail.com to ensure it is still available.
3. Those spots will only be considered confirmed once receipt of payment has been received by the Advertising Manager from the website store, or SCA Treasurer if payment made by check.
4. The layout for each issue is planned as the content and ads are submitted unless a preferential ad placement is requested. Plan on booking early to allow plenty of time for the creation and approval process and to ensure you can get the desired placement. Bookings can be made for any issue prior to the submission cut-off date and starting immediately after the previous issue has been published.
5. All advertising must be booked prior to the Submission Cut-off for each issue. Reserving space early allows more time for ad creation and the review / approval process, plus to ensure the desired placement.
6.  All advertising fees must be paid prior to any ad/s actually being published.
7. Only one person can be the point of contact for each ad or multiple page advertisement. That should be the advertiser and/or person paying for the ad. Multiple ad rates do not apply to more than one advertiser. When multiple ads are created for different advertisers and submitted together, they do not qualify for multiple page rates, unless the advertiser is the Breeder and co-owner and the person paying for the ads.
8. Creation or design of all ads is included in the advertising fee for each size and type of ad with the exception of business cards. You can submit your own kennel business card or Mardeck Graphic Design (MGD) would be pleased to provide you with a quote for designing your business cards or updating your existing cards and can be reached at info@mardeckgraphicdesign.com , or at sca.thebulletin@gmail.com.
9. Cut-off dates for booking advertising and submitting content (February 15, May 15, August 15, November 15).
10. Per SCA Standing Rule 25-05B – The Summer Bulletin cover will be offered for purchase to the winner of the SCA National Specialty. Should they choose not to advertise it will be offered to the Best Opposite Sex winner.

MGD Designed Ads

MGD is looking forward to working with each advertiser to create the look and message they want their advertising to deliver. When selecting the picture/s you wish to use in your ad, please make sure they are easy to see clearly. Send in the original pictures or scan the pictures and attach them to an email with the people and dog/s in the photograph identified as you want them to appear in the ad. If you have a theme or style that you want used for your ad, please identify it when you submit your ad content. We will do our best to support your vision.

Once MGD has created the ad, the advertiser will be sent a “draft copy” to review and approve, or to suggest changes that might need to be made. Once approved by the advertiser the final copy will be placed in the Bulletin for publishing. Upon request, all advertisers will receive a copy of their approved ad/s after being published.

Self-designed / Camera-Ready Ads

1. Should an advertiser wish to create their own ad, or have another designer create one for them that is fine, however fees will not be discounted as the service is already included in the fee.
2. Please be aware that MGD can not be held responsible for the quality of the submitted design, nor make any alterations to the submitted ad/s. They must be ready to publish when submitted!
3. Once the ad has been created externally, the advertiser is to send the finished ad by email to the Bulletin Advertising Manager, Jaime Stanchina at sca.thebulletin@gmail.com. This is imperative in order for the Bulletin Committee to track all advertising for each issue.
4. Please know that the Bulletin Advertising Manager, and MGD are not responsible for, therefore will not be download self-designed / camera-ready ads from other websites.
5. Self-designed / camera-ready ads must also meet the Bulletin’s criteria for publication as follows:
   a. Must be 300 dpi (dots per inch) which is a high resolution to allow for high quality reproduction.
   b. Must be designed as follows (with or without borders):
   c. Must only contain the number of pictures allowed for the size of the ad.

• • 8 ½ x 11 inch for a full-size page, maximum 4 pictures
  • 8 ½ x 5 ½ for a half page, maximum 2 pictures
  • 8 ½ x 2 ¾ for a quarter page, one picture only

d. Must not use any graphics or pictures that are copyrighted without written permission of the artist / owner being submitted by email to the SCA Bulletin Advertising Manager at sca.thebulletin@gmail.com.
e. May be submitted either by hardcopy and mailed to Jaime Adams-Stanchina, SCA Bulletin Advertising Manager, 29871 Lonnie Dr, Westland, MI 48185 or emailed in either jpeg, png, or pdf formats to the SCA Bulletin Advertising Manager at sca.thebulletin@gmail.com.

Front Cover Ads:

The front cover is very important. Whether it is a purchased FC space, or a cover design by MGD, it not only represents the advertiser, but the SCA as well. The quality of the publication is reflected by the Front cover, and it also serves as a lead in to peak readers interest to encourage them to continue viewing the entire publication.

When the Front Cover is advertising the ad should never appear crowded. That is why it is limited to a maximum of two pictures and most verbiage will appear on the second or third page in a text box to avoid clutter. The FC is always the most desirable advertising page as it is the first to be seen by everyone, whether members, judges or the public.

Front Cover ads designed by an outside source, must adhere to the premise above. Anything that appears cluttered, or not of good quality will not be accepted. Each front cover must be designed in such a way to allow space at the top of the page for the SCA Logo and the name of the publication. This information will only be added by MGD after it is submitted by the advertiser in order to ensure the information can be clearly read and to allow for consistency over issues.

How to Order & Pay for Advertising:

1. Go to the SCA website – Schipperke Club of America
2. At the top of the page, Click on “Shop”.
3. Click on “Shop Everyday”.
4. Click on “Bulletin Advertising Single Issue”.
5. If you are submitting a “camera ready ad” click the box.
6. In the “Option” box click the drop-down arrow to select the ad size option you are looking for (i.e., Full page, half page, multiple pages, etc.).
7. Click on “Add to Cart”
8. If you want more than one option, continue to make selections as above making sure to click on “Add to Cart” after each selection.
9. When you have finished selecting your option/s, scroll down the page to view all of the advertising options in your cart. Prices with total will be listed on the right side of the page.
10. Scroll down and fill in your contact information.
11. Continue to “Checkout” to make your payment.
12. Select the payment method you wish to use.

2026 Member Ad rates & Sizes:

Rates are also published in each issue of the Bulletin

Non-members may advertise wins only (no puppies, stud dogs, etc) for double each of those prices. We will also accept commercial advertisements for the same price as non-members. All ads must be paid for in full before publication.

Bulletin Content

The Bulletin Committee is always looking for interesting and educational content, pictures, etc. Articles and stories do not have to be long, just interesting, so if you have ideas for topics to suggest, or a story to share with us all, please let us know. Also, if you are aware of a worthy article that you have acquired permission to republish, please submit it to Content Manager, Magen Bouchard at magen.bouchard@gmail.com with a copy of that approval.

Anyone interested in joining the Bulletin team as a regular columnist, or in assisting with research regarding content should also contact Magen Bouchard. We look forward to your participation and help to continuously improve your SCA Bulletin.

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